M.B.A - Marketing Management Online M.B.A in Marketing Management - A two year Post Graduate Degree Program of Bharathiar University, which is recogn
M.B.A – Marketing Management
Online M.B.A in Marketing Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).
Course Highlights
Marketing Management is a subject to develop an understanding of the underlying concepts, strategies, challenges and issues involved in the marketing of products and services Marketing. The course includes study of Marketing Planning and Control, Marketing Mix, Understanding Customer, Marketing Information System and Marketing Strategies. It also explores the topics viz, Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning. The program deal with behavioral concepts and quantitative methods from a marketing management point of view and provide opportunities for applying knowledge in a wide range of profit and non-profit situations.
About The Degree
The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).
Course Details
Duration of the Course : M.B.A Marketing Management is a Two year Course.
First Year
| Papers | Name of the Subject | Marks |
| 1.1 | Principles of Management and Organisational Behaviour | 100 |
| 1.2 | Managerial Economics | 100 |
| 1.3 | Accounting and Finance for Managers | 100 |
| 1.4 | Marketing Management | 100 |
| 1.5 | Human Resource Management | 100 |
| 1.6 | Quantitative Techniques for Management | 100 |
| 1.7 | Research Methods for Management | 100 |
| 1.8 | Corporate Communication | 100 |
| 1.9 | Operations Management | 100 |
Second YearSPECIALISATION
(Annual Pattern)
| Papers | Name of the Subject | Marks |
| 2.1 | Consumer Behavior | 100 |
| 2.2 | Industrial & Services Marketing | 100 |
| 2.3 | New Product development | 100 |
| 2.4 | Marketing Research | 100 |
| 2.5 | Advertising and Sales Promotion | 100 |
| 2.6 | Logistics and Sales Management | 100 |
| 2.7 | International Marketing | 100 |
| 2.8 | Business Environment and Ethics | 100 |
| 2.9 | Strategic Management | 100 |
Course Fee In Detail
Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00
M.B.A – Human Resource
Online M.B.A in Human Resource Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).
Course Highlights
The Human Resource Management program emphasizes concept and application, focusing on long-term goals and managing employee issues. The MBA for HR provides skills to identify and thrash out problems in the management of human resources. This course prepares students to look at their organizations from a system-wide perspective and apply strategic thinking and critical analysis.
About The Degree
The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).
Course Details
Duration of the Course : M.B.A Human Resource Management is a Two year Course.
First Year
| Papers | Name of the Subject | Marks |
| 1.1 | Principles of Management and Organisational Behaviour | 100 |
| 1.2 | Managerial Economics | 100 |
| 1.3 | Accounting and Finance for Managers | 100 |
| 1.4 | Marketing Management | 100 |
| 1.5 | Human Resource Management | 100 |
| 1.6 | Quantitative Techniques for Management | 100 |
| 1.7 | Research Methods for Management | 100 |
| 1.8 | Corporate Communication | 100 |
| 1.9 | Operations Management | 100 |
Second YearSPECIALISATION
(Annual Pattern)
| Papers | Name of the Subject | Marks |
| 2.1 | Personnel Management Concepts | 100 |
| 2.2 | Methodology of Training & Development | 100 |
| 2.3 | Human Resource Development and Planning | 100 |
| 2.4 | Industrial Relations Management | 100 |
| 2.5 | Compensation Management | 100 |
| 2.6 | Performance Management: Systems and Strategies | 100 |
| 2.7 | Organizational Development and Change | 100 |
| 2.8 | Business Environment and Ethics | 100 |
| 2.9 | Strategic Management | 100 |
Course Fee In Detail
Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00
M.B.A – Export Management
Online M.B.A in Human Resource Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).
Course Highlights
The students are exposed to a thorough study of the various departments of Export-Import trade. Though the course emphasizes more on the export business, import formalities are also covered. The course covers various export-related topics such as marketing, packaging, shipping, financing, documentation and policies from a practical viewpoint. The curriculum has been designed to cover the latest developments in all these fields and the course material is constantly revised to reflect changes in policies, procedures etc. The Export Management course offers a global perspective and helps build a solid foundation and under-standing of the factors affecting the global marketplace. This course focuses on the concerns of practicing international trade professionals and has been designed to build a sound foundation and understanding of the factors affecting the global market place.
About The Degree
The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).
Course Details
Duration of the Course : M.B.A Export Management is a Two year Course.
First Year
| Papers | Name of the Subject | Marks |
| 1.1 | Principles of Management and Organisational Behaviour | 100 |
| 1.2 | Managerial Economics | 100 |
| 1.3 | Accounting and Finance for Managers | 100 |
| 1.4 | Marketing Management | 100 |
| 1.5 | Human Resource Management | 100 |
| 1.6 | Quantitative Techniques for Management | 100 |
| 1.7 | Research Methods for Management | 100 |
| 1.8 | Corporate Communication | 100 |
| 1.9 | Operations Management | 100 |
Second YearSPECIALISATION
(Annual Pattern)
| Papers | Name of the Subject | Marks |
| 2.1 | International Business Environment | 100 |
| 2.2 | Export Trade & Documentation | 100 |
| 2.3 | Export Finance Procedure | 100 |
| 2.4 | FOREX Management | 100 |
| 2.5 | International Project Management | 100 |
| 2.6 | Logistics Management | 100 |
| 2.7 | International Marketing | 100 |
| 2.8 | Business Environment and Ethics | 100 |
| 2.9 | Strategic Management | 100 |
Course Fee In Detail
Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00
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