Marketing in a Digital World

Marketing in a Digital World

About this course: This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of ma

Learning to Teach Online
The Dynamic Earth: A Course for Educators
UPRTOU Admission 2017 – UP Rajarshi Tandon Open University, Allahabad

About this course: This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

WEEK 1
Course Overview and Digital Tools for Developing Innovative New Products
WEEK 2
Digital Tools for Persuading Customers to Buy Your Products
WEEK 3
Digital Tools for Effectively Distributing Your Products
WEEK 4
Digital Tools for Setting the Right Prices for Your Products

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