Drive Customer Behavior Online

Drive Customer Behavior Online

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the

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Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015.

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

COURSE 1:-Marketing in a Digital World

COURSE 2:-Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

COURSE 3:-Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

COURSE 4:-Digital Marketing Channels: The Landscape

COURSE 5:-Digital Marketing Channels: Planning

COURSE 6:-Digital Marketing Capstone

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