Bharathiar University Online MBA Courses

Bharathiar University Online MBA Courses

M.B.A - Marketing Management Online M.B.A in Marketing Management - A two year Post Graduate Degree Program of Bharathiar University, which is recogn

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M.B.A – Marketing Management

Online M.B.A in Marketing Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).

Course Highlights

Marketing Management is a subject to develop an understanding of the underlying concepts, strategies, challenges and issues involved in the marketing of products and services Marketing. The course includes study of Marketing Planning and Control, Marketing Mix, Understanding Customer, Marketing Information System and Marketing Strategies. It also explores the topics viz, Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning. The program deal with behavioral concepts and quantitative methods from a marketing management point of view and provide opportunities for applying knowledge in a wide range of profit and non-profit situations.

About The Degree

The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).

Course Details

Duration of the Course : M.B.A Marketing Management is a Two year Course.

First Year

Papers Name of the Subject Marks
1.1 Principles of Management and Organisational Behaviour 100
1.2 Managerial Economics 100
1.3 Accounting and Finance for Managers 100
1.4 Marketing Management 100
1.5 Human Resource Management 100
1.6 Quantitative Techniques for Management 100
1.7 Research Methods for Management 100
1.8 Corporate Communication 100
1.9 Operations Management 100

Second YearSPECIALISATION
(Annual Pattern)

Papers Name of the Subject Marks
2.1 Consumer Behavior 100
2.2 Industrial & Services Marketing 100
2.3 New Product development 100
2.4 Marketing Research 100
2.5 Advertising and Sales Promotion 100
2.6 Logistics and Sales Management 100
2.7 International Marketing 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100


Course Fee In Detail

Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00

M.B.A – Human Resource

Online M.B.A in Human Resource Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).

Course Highlights

The Human Resource Management program emphasizes concept and application, focusing on long-term goals and managing employee issues. The MBA for HR provides skills to identify and thrash out problems in the management of human resources. This course prepares students to look at their organizations from a system-wide perspective and apply strategic thinking and critical analysis.

About The Degree

The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).

Course Details

Duration of the Course : M.B.A Human Resource Management is a Two year Course.

First Year

Papers Name of the Subject Marks
1.1 Principles of Management and Organisational Behaviour 100
1.2 Managerial Economics 100
1.3 Accounting and Finance for Managers 100
1.4 Marketing Management 100
1.5 Human Resource Management 100
1.6 Quantitative Techniques for Management 100
1.7 Research Methods for Management 100
1.8 Corporate Communication 100
1.9 Operations Management 100

Second YearSPECIALISATION
(Annual Pattern)

Papers Name of the Subject Marks
2.1 Personnel Management Concepts 100
2.2 Methodology of Training & Development 100
2.3 Human Resource Development and Planning 100
2.4 Industrial Relations Management 100
2.5 Compensation Management 100
2.6 Performance Management: Systems and Strategies 100
2.7 Organizational Development and Change 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100

Course Fee In Detail

Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00

M.B.A – Export Management

Online M.B.A in Human Resource Management – A two year Post Graduate Degree Program of Bharathiar University, which is recognized by UGC. Bharathiar University is NAAC Accredited ‘A’ Grade State Government University. The School of Distant Education (SDE) for Bharathiar University is recognized by Distant Education Board (DEB).

Course Highlights

The students are exposed to a thorough study of the various departments of Export-Import trade. Though the course emphasizes more on the export business, import formalities are also covered. The course covers various export-related topics such as marketing, packaging, shipping, financing, documentation and policies from a practical viewpoint. The curriculum has been designed to cover the latest developments in all these fields and the course material is constantly revised to reflect changes in policies, procedures etc. The Export Management course offers a global perspective and helps build a solid foundation and under-standing of the factors affecting the global marketplace. This course focuses on the concerns of practicing international trade professionals and has been designed to build a sound foundation and understanding of the factors affecting the global market place.

About The Degree

The MBA Degree awarded by Bharathiar University is recognized and approved by UGC and DEB with ‘A’ Grade accreditation by NAAC. All Programs offered by Bharathiar University comes under “The School of Distant Education (SDE)” approved by Distance Education Board (DEB).

Course Details

Duration of the Course : M.B.A Export Management is a Two year Course.

First Year

Papers Name of the Subject Marks
1.1 Principles of Management and Organisational Behaviour 100
1.2 Managerial Economics 100
1.3 Accounting and Finance for Managers 100
1.4 Marketing Management 100
1.5 Human Resource Management 100
1.6 Quantitative Techniques for Management 100
1.7 Research Methods for Management 100
1.8 Corporate Communication 100
1.9 Operations Management 100

Second YearSPECIALISATION
(Annual Pattern)

Papers Name of the Subject Marks
2.1 International Business Environment 100
2.2 Export Trade & Documentation 100
2.3 Export Finance Procedure 100
2.4 FOREX Management 100
2.5 International Project Management 100
2.6 Logistics Management 100
2.7 International Marketing 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100


Course Fee In Detail

Option 1 : Lumpsum Payment scheme – : Rs. 30,570.00
Option 2 : Installment scheme:
Along with the Application: Rs.18,000.00
One month after enrollment: Rs.14,570.00

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